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If you consider the tech on-hand in this latest BMW flagship, you’ll see how the bar has been moved so much higher than it was just a few short years ago.
Back in the day, it was enough for a luxury manufacturer to provide a nice set of leather seats, some woodgrain trimming and maybe a bigger engine to better differentiate their car from something more proletarian.
That may be a little extreme – there’s more to it than that – but if you consider the tech on-hand in this latest BMW flagship, you’ll see how the bar has been moved so much higher than it was just a few short years ago. The 750 Li is a top-spec car, no doubt, but there are features in here – both from the driver’s and passenger’s perspective — that wouldn’t have looked out of place in a Rolls-Royce not too long ago, as opposed to a car from RR’s BMW benefactors.